Toyota Way

Toyota New Philosophy

The Toyota story begins in the late 19th century, when Sakichi Toyoda invented Japan's first power loom, which was to revolutionize the country's textile industry. In January 1918, Sakichi founded the Toyoda Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, he fulfilled his lifelong dream of building an automatic loom in 1924. Two years later, he established Toyoda Automatic Loom Works.

Like his father, Kiichiro was an innovator, and during his visits to Europe and the U.S. in the 1920s he became deeply interested in the nascent automotive industry. Making the most of the £100,000 that Sakichi Toyoda received for selling the patent rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation (TMC), which was established in 1937. From looms to cars, the Toyota experience has been a constant story of extending the frontiers of manufacturing.

Toyota has established a common set of values, beliefs and business methods acting as the lifeblood of the company. Collectively they are known as "The Toyota Way"

"The Toyota Way" was explained in 2001, in order to share the methods of Toyota to achieve its business goals, with all Toyota members all over the World and to establish the common culture.

In 2020, Toyota was launched  the reinvention as mobility company with the transformation in the auto industry.

“The Toyota Way 2020” was transformed with our renewed mission and vision as part of the transition to a mobility company.

TMMT has been following the Toyota Way since the beginning. Today, TMMT is one of the production bases of Toyota Europe and produces the high quality vehicles with competitive cost under Toyota Way guidance.

                   Philosophy Cone

Toyoda Principles: Five Main Principles of Founder Sakichi Toyoda

• Always be faithful to your duties, thereby contributing to the company and to the overall good.
• Always be studious and creative, striving to stay ahead of the times.
• Always be practical and avoid frivolousness.
• Always strive to build a homelike atmosphere at work that is warm and friendly.
• Always have respect for spiritual matters, and remember to be grateful at all times.             

Mission

Producing Happiness for All

• We make the happiness of others our first priority.
• We make better products more affordable.
• We value every second and every cent.
• We give all our effort and offer all our ingenuity.
• We look forward, not backward.
• We believe the impossible is possible.

Vision

Producing Happiness for All

• We make the happiness of others our first priority.
• We make better products more affordable.
• We value every second and every cent.
• We give all our effort and offer all our ingenuity.
• We look forward, not backward.
• We believe the impossible is possible.

Creating Mobility for All

• In a diverse and uncertain world, Toyota strives to raise the quality and availability of mobility.
• We wish to create new possibilities for all humankindand support a sustainable relationship with our planet.

The Toyota Way

Combining software, hardware and partnerships to create unique value that comes from the Toyota Way

 2020 Toyota Approach