The new Toyota Auris: New C-segment model

Auris, the New Hatcback Toyota, will be built alongside Corolla Verso at Toyota Turkiye and alongside Avensis at Toyota UK.
The reason of producing Auris at Toyota Turkiye is based on the Toyota’s commitment to its localisation strategy of “building cars close to where they are sold”. Besides, Auris was developed with the idea of meeting the high customer demand for Hatchback models in Europe.
 
Mr. Kobayashi, CEO and President of Toyota Turkiye, said: ”Toyota Turkiye will contribute more with high quality Auris production to achieve Toyota’s target of 1.2 million sales in Europe by 2008.”
 
Total annual production amount of Auris at Toyota Turkiye will be around 60.000 units which will comprise around 40% of whole Toyota Turkiye’s annual production volume.
 
 
Auris promises an engaging driving pleasure and offers plenty of choice: three-door or five-door hatchback body types, three diesel engines, two petrol engines and three transmissions. In addition, all engines meet Euro IV emissions standards.
Auris will be the new core model in Toyota Motor Europe’s sales growth strategy with distinctive design, offering superior quality, comfort and great sense of space.